Yoshikazu Kasai, director of DBS, began his interest in manufacturing when he was a teenager, and in the early 90's he went to the U.S. to study industrial design at the Pratt Institute, where he was inspired by the different cultures there. After returning to Japan, he worked for a product design office and an advertising agency before going independent. Then Yoshi started DBS provides creative services such as editorial, graphic, and branding, with a focus on industrial design.